"I believe in my Hispanic community. I believe in the millions who once emigrated to the United States for a better life. I admire those who arrived with nothing and now work, enjoy, and contribute over TWO BILLION dollars annually to the U.S. economy. From scientists, doctors, and child farmers who reached the moon to entrepreneurs and dishwashers – the everyday heroes."
Alonso Garcia Puentes
Navigating Expertise
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Over 25 years of diverse experience in South America, Mexico, and the USA.
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Recognized expert in licensing intellectual property, business development, and specialized in Enterprise sales involving larger contracts, longer cycles, and higher risks.
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Specialist in targeting big organizations with multiple decision-makers.
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Authority in the licensing industry, having worked with the two largest global content generation companies.
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Successfully managed a client portfolio exceeding 400 prominent companies in various industries, including corporates, advertising agencies, publicists, and editorials.
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Advised leading brands in Latin America on proper image license usage.
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Featured speaker at major industry events across the region.
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An accomplished producer with around 500 commercials produced in the USA, primarily in Florida.
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Extensive experience in OTTs, broadcasting TV, and production.
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Director of Cultural PR and Communication for the Government of Chile at the Army.
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Former TV Station VP in Central Florida, USA.
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Consultant for political campaigns in the USA.
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Expertise in developing new media companies.
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Business and leadership development consultant for top firms in the USA and Mexico.
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Producer and TV host of talk shows focused on personal development.
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Personal coach for elite soccer players and a professional soccer team.
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Acknowledged by various entities, including the Congress of the USA, the City of Orlando, FL, and the Governments of Mexico and Chile.
Recent Publications
Mercado Hispano
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Unleashing the Economic Power of the Hispanic Market in the United States
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Exploring the Misconception: Understanding the Hispanic Consumer Power Divide
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Explorando un Concepto Erróneo acerca del Poder del Consumidor Hispano en EUA
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El mercado Hispano de Estados Unidos Realidad Poder Adquisitivo y Preferencias
Interviews (Examples)
Articles (Examples)
Additional Publications, Available in Various U.S. Media Outlets TV Interviews Spanning from 2001 to 2008
Journey Through Memories, Business Ventures, and Professional Milestones
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Television Debut: At 11 years old, I made my first appearance on TV alongside Juan La Rivera.
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Master of Ceremonies: Presented my first event at the age of 14, captivating an audience of 700 people.
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Institutional Sales: Initiated my first institutional sale, reintegrating the Chilean Armed Forces into university cultural life. This involved creating contests, and events, delivering lectures, and making appearances on TV and radio, all beginning at the age of 23.
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Transition to Uncharted Territories: After being the face of a prestigious institution and interacting with Ministers, Presidents, and intellectuals, I embraced a new phase of life and started working as a busboy.
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Radio and TV Host: Successfully hosted my own radio and TV show in Florida.
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Political Campaigns: Assisted Congress members in campaigns focused on the Hispanic vote.
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Getty Images Challenge: I stepped out of my comfort zone to tackle the challenge of Getty Images in Latin America.
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Visual Content Specialist: Specialized in the acquisition and sale of visual content.
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Shutterstock Achievement: Switched companies, embraced new challenges, and retired 9.5 years later as the 4th worldwide in Year-Over-Year Account Growth with Shutterstock.
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Sales Milestone: Celebrated surpassing my first million USD in sales within 10 months, proudly shared on Facebook.
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Keynote Speaker: Participated as a speaker in top-notch events across the USA, Mexico, Argentina, Colombia, and Brazil.
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Daily News Program: Established a daily news program for radio, distributed across Latin America and broadcasted by over 500 stations, all pursued as a hobby.
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Semi-Retirement: Took a hiatus for over a year to return to writing, conducting interviews, and editing content.
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Future Endeavors: Ready to re-engage in business, particularly in the enterprise environment, representing a world-class brand."
This captivating journey unfolds through impactful moments that have defined my professional and personal trajectory.
Insights and Inspirations: Empowering Personal Growth
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All human beings have the potential to achieve their desires.
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The key lies in each person's vision of what they want to be or believe they can become.
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My commitment is to provide useful tools that can help you reach your goals and aspirations.
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My vision is to consistently deliver exceptional results in everything I do and to inspire those around me to strive for improvement every day, as long as they have the desire to do so.
As the slogan of my high school (Preparatory, High School) Eduardo de la Barra used to say:
"Today better than yesterday, tomorrow better than today"
To Those I Admire
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To my mother and my uncles, who have achieved success in life.
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To five other individuals, whom I will only mention in private conversations while enjoying a Lavazza coffee or a Don Julio tequila, 1800 reposado, or a Long Island iced tea; it could also be a fine Cabernet Sauvignon Gran Reserva Tarapacá too.
As Feature in National News
Launch of the magazines and sites by W Publishing House in the United States, national coverage in over 250 media outlets, reaching over 5 million readers, in partnership with Nexstar Media Group. Here are some examples:
I believe in my Hispanic community. I believe in the millions who once emigrated to the United States for a better life. I admire those who arrived with nothing and now work, enjoy, and contribute over TWO BILLION dollars annually to the U.S. economy. From scientists, doctors, and child farmers who reached the moon to entrepreneurs and dishwashers – the everyday heroes. With this in mind, and alongside another great visionary, Nazifh Luna, we've created a platform that has just been born: tueres.us
It has been featured in over 200 media outlets in the United States, including: